Recently, I had a chance to sit down with Huda Shaikh, the creative force behind the jewelry brand Jawaahir. Based out of the U.S., Jawaahir designs have a unique perspective on transitional jewelry and traditional jewelry. Her line easily mixes the beautiful South Asian pieces with stunning gems and metals. Her amazing pieces have movement, style, and sophistication. Here's what we got to talk about:
Name: Huda Shaikh (Owner & Founder of Jawaahir Studio)
Brand: Jawaahir Studio – Designer Fashion Jewelry
Website: www.JawaahirStudio.com
Email: JawaahirStudio@gmail.com
Instagram: Instagram.com/JawaahirStudio
Facebook: Facebook.com/JawaahirStudio
Tell us more about yourself...
All our jewelry is 24k gold plated with semi- precious stones.We believe in combining modern elegance with traditional craftsmanship. We use the finest quality of materials, paying close attention to details. It’s important to me that our designs reflect the latest western and eastern fashion trends. As you’ll see in our look-books, Jawaahir Studio pieces can be paired with a blazer and jeans or a traditional sari. We are all about bold statement jewelry -- from necklaces to earrings to bracelets.
What was the inspiration/motivation that led you to start an accessories line?
Ever since I was young, as early as 12 or 13 years old, I was interested in fashion and design. I was fortunate to begin my career right after college in the heart of NY’s fashion district, working for well-known companies like Macys, & Victoria’s Secret. Working in the industry really allowed me to closely see the work behind popular brands allowing my passion for design to grow even stronger. I’ve always had an entrepreneurial spirit so after gaining about 7+ years of knowledge and experience, I decided to launch my own jewelry line.
What were the first steps you took in launching your business?
I knew the first thing I had to do was find suppliers that could bring my visions to life. It was important that I worked with a team that I could trust that could create quality pieces. After months of research, I was finally able to decide which suppliers worked best for my brand. Today, Jawaahir Studios has suppliers in Pakistan, India & the UAE.
You are a businesswoman, and wife, how do you balance so many spinning plates? Do you believe that women can really have it all?
My husband and my family have always been very supportive about it. I am so thankful for them. Honestly, working on my business allows me to set aside life and focus on my creative side. I have so much fun growing my business and exploring different opportunities that it really doesn’t feel like a job. It’s really exciting watching something you’ve worked so hard on start as a hobby and turn into nearly a full-time job.
That’s a tough question! There’s always some new fashion muse in the media that I would LOVE to see wearing our pieces.I would have to say Blake Lively, Olivia Palermo and Bollywood actress Sonam Kapoor. All three of them are beautiful, confident and have amazing style.
What is your favorite stone to work with?
Each stone has its own beauty Personally my favorite pieces are the ones with multi-stones. You can mix and match with just about anything.
Choker necklaces! We saw them all over the runway during Fall Fashion Week.
What's next for you and Jawaahir?
We are currently working on launching a Bridal Collection which we are really excited about. We are hoping to launch it within the next few months. Stay tuned!
I hope you guys enjoyed reading about this amazing jewelry line and yes designer! Remember to shine your brightest and just for you lucky readers I have coupon code you can use on the Jawaahir website. Use coupon code: HDFS for free shipping on the total order until 11/24
Xoxo
Heera diaries
